Independent Publicity. Major Results!
With close to two decades of hands-on experience in Public Relations and Communications, Lauren Lewis applies a creative, strategic and multi-faceted Big Picture approach with clients, maximizing opportunities across all traditional and non-traditional media. Understanding that each client is unique and should be treated as such, Lewis has opted for the independent route for the majority of her career, which allows her the opportunity to work closely, creatively and tirelessly on their behalf. Also a former journalist, Lewis is known for writing informative, effective and engaging copy while creating numerous angles that make sense to both the client and extensive media outlets with varying target audiences.
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson“If I was down to my last dollar, I would spend it on public relations” – Bill Gates
10 Ways Public Relations Can
Boost Your Business In 2014
- Attracts Media Attention and Builds Buzz
PR involves gaining the attention of the public through various forms of media including newspapers, magazines, radio, television, webzines, blogs and social media etc.
- You Become The News
Publicity is the most subtle and effective form of marketing because you become the news. If covered by the news, you are perceived as newsworthy.
- Establishes Credibility
Unlike advertising which is paid for placement, publicity is not paid for and perceived as “earned media,” whether through hard or soft news. Media coverage builds credibility and further validates and legitimizes you to the public and peers.
- Positions You As An Expert In Your Field
You become a valued media source and expert voice on topics and issues that relate to your business, organization, product etc.
- Attract New Business And Opportunities
Effective Public Relations can help your business grow, give new life to a struggling business, service or event and possibly open the doors to other opportunities.
- Provides Content
Publicity can generate a consistent and relevant flow of content that can be edited to share in a variety of outlets such as company websites and on social media including Facebook and Twitter etc.
- Raise Awareness And Reinforce Your Brand
Public Relations is an effective, cost-effective way to build awareness about your brand (cause, project, business, service, event etc.) and to consistently reinforce your key messages to the public.
- Foster Relationships
PR is about more than an initial placement. When practiced correctly, with a Big Picture approach, Public Relations develops and maintains relationships with the media and public.
- Cost Effective Component of Marketing
You get more mileage out of your dollars because for the price of retaining a Public Relations professional, your message, stories angles, etc. can shared through multiple angles in various outlets.
- Extends Your Reach
One article may be picked up by other media outlets including additional newspapers, television, radio, bloggers etc., further sharing it with greater audiences.
Phone: (818) 970-0052
Lauren Lewis has been a key member of the California Philharmonic team for the past three years, handling all of our Public Relations needs, as well as performing other crucial tasks as needed. Unlike other publicists we have had in the past, Lauren has been completely hands-on in her efforts. She has not only cultivated relationships, written press releases and editorial copy for publications, and hosted press at our events, she coordinated press conferences, liaised with the various publicity teams of our guest artists and contributed to our social media presence. In addition to her PR work for Cal Phil, she has expanded her skill set to encompass media buys, sponsor development, fundraising and community relations. I whole heartily recommend Lauren as part of any team. She possesses the qualities necessary to get the job done; a tenacious spirit, professional demeanor, unflagging commitment and the ability to meet all deadlines. Lauren always creates a wonderful hook that captures peoples’ attention and imagination and this is crucial for ensuring that messages generated by her clients are picked up and distributed by the media.
Victor Vener – Cal Phil Music Director and Maestro
Lauren Lewis is among the most dedicated, inventive, and tenacious PR professionals with whom I’ve had the pleasure of working. Ms. Lewis consistently creates and effectively promotes events for her clients that capture my imagination and pique my interest. As a blogger and journalist, having me attend an event is one of the biggest challenges a PR professional can face given the multitude of other events to which I have been extended invitations. She works her magic, and I show up and am always glad I did. I look forward to many more PR events helmed by Lauren Lewis.
Eddie Lin – Los Angeles Magazine, KCRW,Deep End Dining, Kamikaze Kitchen.
As the publicist for many Los Angeles area non-profit groups such as California Philharmonic and Union Station Homeless Services in Pasadena as well as retail businesses in many Los Angeles county communities, I have come to recognize, respect and have a high regard for Lauren Lewis’ writing as well as her innate ability for superb follow-ups on a timely basis. In fast-paced media, deadline-driven world, Lewis produces accurate and clean copy summarizing the event(s) without rhetoric. Lewis’ attention to detail and arranging a seamless event experiences for photographers and reporters on tight deadlines is second to none. Moreover, Lewis’ personality, sense of humor and competence is invigorating with so many PR people pitching stories to us – Lewis just seems to have the perfect propensity for timing and her crisp approach helps get the message across and consequently in print. Lewis, undeniably, will be an immeasurable asset to any company that wants to develop new partnerships.
Terry Miller – Editor, Beacon Media News INC
Lauren Lewis was referred to Seven Arts Pictures by Variety more than four years ago when we were inquiring about publicists. Lauren has been our go to publicist ever since. She is as effective on a moments notice as she is with plenty of time to generate well written Press Releases that generate significant results. Lauren has worked many Cannes Film Festivals with us during which she secured exposure for our company as well as individual films, directors and talent. She was also a tremendous asset in making our annual parties on the Yacht a fantastic success attended by many trade, national and international media.
Kate Hoffman – COO Seven Arts Pictures(Noise, Mortal Armor, Neuromancer)